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avatar for Ari Silkey

Ari Silkey

Bloomington, MN
Zubie Founder and Chief Technology Officer, Ari Silkey, has more than 15 years of product development experience in the consumer electronics industry. Over the course of his career, Silkey has led the successful development and launch of more than 100 products. He has worked with numerous Tier One equipment manufacturers and suppliers in the United States and abroad, and has led device development and certification programs with major U.S. cellular service providers. He has launched a wide range of products and services incorporating a variety of technologies including: Global Positioning Systems (GPS), Bluetooth, WiFi and cellular (2G, 3G and 4G/LTE). His incorporation of cutting-edge technologies, innovative solutions and new business models has had a significant impact on the wireless marketplace.

Connectivity in vehicles is evolving at a fast pace and opening up new applications and business models in the transportation segment. Leveraging the latest in wireless technologies, new commerce platforms and consumer features are coming to market at a fast pace. Automobiles collect a tremendous amount of data; new products are enabling access to this data directly to consumers in both OEM and aftermarket applications. The consumer experience extends beyond the vehicle into the overall connect life, reaching into wearable and connected home applications. As with most technology evolutions, it is not just about the enabling technology, but also about the business model and distribution that will drive it into the mass market.